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Wechat Marketing – How to leverage China’s super app to gain a competitive advantage

WeChat is a major communication channel for most businesses in China. But the growing presence of brands on the app is more and more increasing the competition for the Chinese consumer’s attention. New features are regularly added and new opportunities are arising. Yet, WeChat has become a struggle for executives and marketers to understand and to keep up with. The business possibilities of Wechat have become limitless in Sales, Marketing and Operations.
This in-depth session on China’s super app will provide you with both a global and local framework to successfully tackle the following challenges for your business:
  • Can WeChat be an efficient channel to build brand awareness for your products and services, as well as attract consumers who know nothing about your brand?
  • Where is WeChat most effective as a channel: in your buyer journey or in your sales funnel?
  • How to build the best brand experience for your followers and make their WeChat journey as personal as possible?
  • What are the key strategies to show a positive ROI on WeChat initiatives?

For whom the meetup is?

It is dedicated to both WeChat newbies and intermediates. It aims decision makers and managers to present WeChat as a convenient decision making tool and help them decide which WeChat roadmap to consider, what resources to put into it and so on.

About the speaker

Joseph is the co-founder of 31Ten, a future forward digital agency focused on China’s fast moving digital ecosystem and consumers. He has combined his experience as a corporate strategy consultant for fortune 500 companies with his passion for digital and entrepreneurship. After 10 years on the field, he now helps businesses to grow on the Chinese market through digital transformation and by constantly exploring the latest opportunities, tools and what emerging technologies can offer. He is taking that never-ending learning road of making sense of the latest developments happening in China and understanding how to put them to business use.

About 31TEN

31TEN (https://www.31ten.network) is a Shanghai-based digital agency building innovative web solutions that serve their clients’ KPIs, with a strong focus on Wechat: mini programs, booking engines, social CRMs, loyalty programs and so on.

They don’t make “aesthetically” pleasing websites or web applications. By adopting a testing/trial-and-error approach, they make products that people actually use and love to interact with, and that show strong business ROI.

Time 

March 30th, Friday, 19:00

Agenda 

7:00 pm Check-in

7:30 pm Master class

9:00 pm Q&A

9:30 pm Networking

Price 

100 RMB – 1 drink included

FREE for members

Register and Pay via QR Code

Join the Conversation on Wechat

Location

Agora Space (1199 Panyu Road, Building 3, Underground)

 About Coderbunker 

Coderbunker (http://www.coderbunker.com/) is an international community that helps talented developers grow into successful freelancers with their own personal brand. We connect freelancers with customers by helping customers find the right resource at the right price at the right time. Through our community branding, we’ve generated hundreds of such opportunities in the last year. We have 50 members growing at a rate of 3 members a month.

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